From the Netherlands – South Africa, Orlando Pirates Football Club unveiled Amstel Lager as its new official beer partner, signaling a refreshing shift in taste, tone, and tradition for the game.
In a statement released by Pirates, the said: “The merging of two icons of South African culture sees Pirates raise a glass to a partner whose values mirror their own: quality, unity, and loyalty.”
“This is more than a sponsorship, it’s a celebration of the people and connections that define South African football. Amstel’s focus on quality friendships and authentic fan connection aligns seamlessly with Pirates’ history, heritage, and future. This partnership reflects a new era rooted in mutual respect and a shared belief in quality over compromise,” said Sindi Sibisi, Orlando Pirates Marketing Manager.
The partnership is expected to come to life through a series of fan-focused experiences, both in–stadium and beyond, all designed to elevate matchday into a celebration of connection, passion, and pride.
“At Amstel, we’ve always recognised quality, and Orlando Pirates embody that. They’re more than a football team; they’re a symbol of legacy and leadership. We believe great beer brings people together, but it’s great friendships that make those moments last.
“This announcement signals a changing landscape in local football, one where fans are ready for something meaningful. We’re here to build a real bond, with the club, and with the fans,” added Andrea Quaye, Heineken Beverages Marketing Director.
Club legend Happy Jele concluded, “At Pirates, doing things the right way has always mattered, how we play, how we carry ourselves, how we connect. This partnership with Amstel isn’t just about beer, it’s about belief. Belief in legacy, belief in quality, and belief in unity. That’s what makes it special.”
The Soweto Giants are expected to kick off another highly-anticipated league campaign, which begins this Saturday, 09 August 2025 at 17:30, at Orlando Stadium where they host Sekhukhune United.
Buccaneers fans can secure their seats for this exciting fixture along with all the Bucs home games throughout what promises to be yet another exciting race for league supremacy.
The club indicated fans have the opportunity to lock in their place at every Betway Premiership home fixture with Season Tickets for the 2025/26 campaign now available.
Your Season Ticket grants you access to all Betway Premiership home fixtures held on the club’s iconic turf. The ticket is also valid for the home Soweto Derby against rivals Kaizer Chiefs, scheduled to take place at FNB Stadium in April 2026. Tickets for the MTN8, Nedbank Cup and other cup fixtures can be purchased separately on OpenTickets.
How to Get Your Season Ticket You can purchase your Season Tickets by visiting OpenTickets online. All tickets are sold digitally and will be displayed on a mobile device, added to a Google Wallet or an Apple Wallet. This is to ensure a seamless match day experience, real-time updates and easy ticket transfers.
How do I purchase the seasonal tickets?
● You will need to visit the Opentickets website at https://www.Openticketss.co.za click on the Season Tickets option and follow the steps to purchase your season ticket package.
Are these tickets only available for sale online?
● Yes, these tickets are only available for purchase online via the Opentickets portal at https://www.Openticketss.co.za.
Who do I contact should I encounter difficulties with registration or purchasing?
● For enquiries, please contact Vivian Monaisa via email at vivian@stadiummanagement.co.za, alternatively on mobile number +27 11 247 5300.
What matches are included in the 2022/23 season ticket?
● General Stand Tickets for all OPFC PSL Betway Premiership home fixtures at Orlando Stadium during the 2025/2026 season.
● Includes General Stand tickets to the PSL Betway Premiership 2025/2026 OPFC Derby and the Mamelodi Sundown’s Fixture played at FNB Stadium.
What is the restriction of tickets that I can purchase?
● Each profile is limited to purchasing 10 seasonal packages – this is for the benefit of group purchases.
