The South African Football Association (SAFA) and adidas announced a landmark three-year partnership that will see the global sports brand become the official technical sponsor of South Africa’s national football teams, on Thursday, 16 October 2025.
The SAFA Chief Executive Officer (CEO) Lydia Monyepao said the return of adidas marked the strengthening of their standing among the global football nations community as Bafana Bafana compete at FIFA and CAF tournaments regularly.
“This partnership is more than a sponsorship – it’s a return to shared values of pride, resilience, and performance. adidas has long been part of our football story, and together we’ll inspire South Africans everywhere to believe that they’ve got what it takes. This return also marks the strengthening of our standing among the global football nations community as we compete at FIFA and CAF tournaments regularly and being supported by a brand that invests in innovation, performance and style to meet the needs of a modern sports organisation like us,” said Monyepao.
According to the statement issued by the SAFA, their partnership with Adidas marks a powerful homecoming for adidas, reigniting the spirit of unity and pride that captured the world during the 2010 FIFA World Cup™.
And fifteen years later, that same sense of belief and belonging returns as South Africa once again stands ready to make its mark on the global stage.
With Bafana Bafana’s qualification for the 2026 FIFA World Cup™, and Banyana Banyana’s continued rise in women’s football, adidas and SAFA are uniting to celebrate a new generation of South African excellence. Together, they will carry forward the message that has become adidas’ rallying call: “You Got This.”
Tom Brown, Senior Brand Director, adidas South Africa: “Football has the power to change lives whilst uniting and inspiring. adidas has a proud and rich football heritage, pioneering products for the best teams and athletes around the world. We’re proud to again stand alongside Bafana Bafana, Banyana Banyana and other SAFA teams as they represent the spirit of South Africa on the international stage.”
As the road to 2026 unfolds, adidas and SAFA are not just celebrating the return of an iconic partnership – they’re championing a renewed sense of belief, belonging, and national pride. Fans and players can look forward to the iconic Three Stripes gracing the kits for all South Africa football teams as of 24 March 2026, with an offer that will cover match wear, training and pre-match apparel, travel ranges and a comprehensive fan collection.
The announcement of the partnership comes after the SAFA and renowned French sportswear brand Le Coq Sportif confirmed the conclusion of their five-year partnership, set to officially end in December 2025.
The collaboration has been defined by landmark achievements and powerful moments in South African football.
Together, SAFA and Le Coq Sportif celebrated Banyana Banyana’s historic victory at the 2022 CAF Women’s Africa Cup of Nations and their qualification for the 2023 FIFA Women’s World Cup in Australia and New Zealand. A standout initiative during this period was the launch of a special-edition black kit aimed at raising awareness of gender-based violence, and it was worn Banyana Banyana® as they made history by reaching the Round of 16 at a FIFA tournament for the first time.
The partnership also championed fan engagement and creativity through the “Designed By You” competition, which saw South African designer Lwazi Cedrick Ngcungama win the opportunity to design the national team jersey. This first-of-its-kind initiative reflected South Africa’s values of inclusion, empowerment, and collaboration.
Another iconic moment came with the unveiling of the silver “Ivory” kit, worn by Bafana Bafana® during their bronze-medal campaign at the 2024 Africa Cup of Nations in Côte d’Ivoire. The kit symbolized innovation and a bold departure from traditional national colours. Additionally, the pink kit worn by Banyana Banyana® in their high-profile match against England supported the Pink Drive campaign, raising awareness for breast cancer and showcasing football’s potential to drive social change.
“Our relationship started with many challenges but inspired a lot of on-field success for all our national teams, specifically our senior teams, Bafana Bafana and Banyana Banyana. We want to thank Le Coq Sportif for the partnership and we wish them well in their future endeavours,” said Monyepao.
Ernst van den Berg, Director of Le Coq Sportif South Africa, added: “We are proud of the role we played in supporting South African football during this period and the memories we created together. From ground-breaking kit designs to shared historic achievements, it has been a privilege to stand alongside SAFA and the players who inspire the nation.”
As the partnership draws to a close, both SAFA and Le Coq Sportif reflect on a legacy of innovation, unity, and impact, on and off the pitch.
